Wednesday 9 October 2013

6 Methods to Get More Leads & Revenues


Social marketing is one tenant of a social CRM strategy. Other tenants include social selling and social service, and social CRM should also support the overarching company social strategy – so as to not limit social goals to just the Customer Relationship Management objectives. That’s a lot of social stuff, so for this blog post I’m going to focus on sharing some social marketing techniques to acquire more leads for the sales team and earn more revenues for the company.

Build a social presence.

You have to get social before you can be social. Simply jumping into social networks without having your own social presence comes across as something of a nomad, or even worse, simply looking to exploit other people’s social properties for your own gains.
It’s also important to recognize that B2B buyers are increasingly selecting vendors that are social. These buyers want vendors that share information beyond the website collaterals, which share resources who talk candidly and beyond the corporate speak, and which engage in two way conversations or deliver customer service over social channels. I recommend first talking to your existing customers to understand the social channels where they most participate, then building a social presence on the social networks that your customers most frequent, and then steadily expanding your social presence across the top 6 hybrid B2C and B2B social networks (Facebook, Twitter, Google+, LinkedIn, YouTube and SlideShare), as well as Pinterest and Instagram if you’re in a B2C industry.

Engage in social listening & response.

Every day there are over 200 million tweets about companies, products and services. This figure grows exponentially when considering Twitter is but one social network of many. It’s quite likely that a very small but nonetheless material percentage of this social commenting is buyers seeking advice, referrals and information for products or services which you sell. To acquire more leads, you need to meet these buyers in the social channels where they are communicating.
To detect these buyer opportunities, deploy a social listening tool which automatically searches the social web for specific company and product keywords which identify buyer inquiries, and then capture, categorize, prioritize and route those buyers’ online social questions and comments to inside sales for qualification and response. When responding, it’s critical to recognize the reply should offer advice, information or help – and not be a sales pitch.
Having deployed these tools several times I’m the first to admit that getting the intended results (qualified leads) is harder than it sounds. Cutting through the noise, getting clean signals and filtering social comments for lead gen purposes is difficult primarily due to tone, sentiment and specificity challenges.
Techniques to overcome these challenges include using highly specific (long tail) keywords designed in the context of intelligent search queries (i.e. using masking and wildcards) and targeted by social channel type or category. I’ve found that intelligent keywords produce more targeted results when organized by buy cycle phase (Awareness, Interest/Evaluation and Purchase) and when accompanying “indicator” descriptors which filter conversations based on intentions (e.g. switch, evaluate, purchase) and product or service attributes such as price, quality, or customer service. I’ve also had particularly strong success when focusing on competitor keywords, and using keyword phrases such as my company name next to a competitor name, with accompanying words such as ‘buy’, ‘compare’ and ‘switch’.
Using the right tool also makes a world of difference. Having used many low cost tools, as well as high priced tools such as Salesforce.com’s Radian6, Microsoft’s NetBreeze and Oracle’s Social Cloud listening tool, I can attest that while they pursue common processes, they each take very different tacts to get there – and offer very different capabilities and levels of refinement. You may find that the best tool to identify your best leads isn’t the one that comes from your CRM software provider.

Social network advertising.

B2B marketing on social networks must be extremely targeted to deliver an ROI. The typical social media spray and pray marketing approach is a proven money loser. Fortunately, social network advertising can effectively target known sales prospects (those in the Middle of the Funnel) and retarget anonymous sales prospects (in the Top of the Funnel) with specific high impact offers.
For known sales prospects, there are B2B lead gen tools which use the social networks API to integrate your CRM leads and customer contacts with those same targets on social networks. For anonymous sales prospects, there are now retargeting tools available so that you can push messaging and offers to known or unknown buyers across multiple channels. For example, if a buyer goes to your website to check you out, but doesn’t register or engage, you can then display another offer to that buyer on his Facebook page or other web pages that include Google Adwords displays. Each additional display of your company and offer increases CTRs (click through rates) and the likelihood the buyer will ultimately engage. I’ve used these techniques and they’ve shown a solid capability to acquire high value leads for a low cost per lead.
Promote social propagation.
Word of mouth referrals are the best form of marketing bar none, and now social marketing tools are available to effectively facilitate the online equivalent of word of mouth recommendations delivered in a one-to-many distribution pattern that travels 24 x 7. These tools generally launch campaigns in social networks using components or widgets to attract engagement and sharing among recipients in order to extend reach into cascading social spheres.
Social networks offer an extremely scalable and unique opportunity whereby messaging and content that gets shared, exchanged and socialized among social communities becomes one in the same. For example, in my Marketo review I shared how the company’s Social Boost solution uses online apps such as polls, sweepstakes and contests to entice people to engage with and share content they find interesting. And because the new social marketing capabilities are tightly integrated with the company’s flagship marketing automation system, social marketing can be included as a flight in a more traditional drip campaign or multiple social marketing flights can be assembled in a social nurture campaign.

Engage social influencers.

Thought leaders are social by nature. As part of your social marketing strategy, use social tools to identify and prioritize social influencers and then engage those opinion leaders for relationship building. Based on good relationships and shared content, these people can comment on or extend your messaging or content through their high volume channels to dramatically increase reach.
Measure social reach. Most social listening tools are very adept at detecting your marketing strength, presence, reach and Share of Voice by key criterion such product, service, target market, vertical market and geography. Dashboards display trends, spikes, anomalies and KPIs along with analytics that show where your social marketing is making progress in the social sphere, and where more work remains to be done.

478 comments:

«Oldest   ‹Older   401 – 478 of 478   Newer›   Newest»
bharathi sree said...

Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated one, keep blogging…
Best Android training Institute in kanchipuram

bharathi sree said...

Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated one, keep blogging…
Best Android training Institute in kanchipuram

bharathidasan said...

I found some useful information in your blog, it was awesome to read, thanks for sharing this great content to my vision, keep sharing.. Best Embedded Training Course in Kanchipuram|

bharathidasan said...

I found some useful information in your blog, it was awesome to read, thanks for sharing this great content to my vision, keep sharing.. Best Embedded Training Course in Kanchipuram|

mohemmad Thariq said...

Very interesting topic. Helps to gain knowledge about lot of information. Thanks for posting information in this blog.
Ethical Hacking Training in Chennai | Ethical Hacking Training in Velachery

janaki devi said...

This is excellent information. It is amazing and wonderful to visit your site.Thanks for sharing this information, this is useful to me…

Best PCB training Institute in kanchipuram

janaki devi said...

This is excellent information. It is amazing and wonderful to visit your site.Thanks for sharing this information, this is useful to me…

Best PCB training Institute in kanchipuram

Gowthamiss said...

I have read your blog. It’s very informative and useful blog. You have done really great job. Keep update your blog. Thanks..
Advanced CorelDraw Certification course in Chennai

bharathi sree said...

This is excellent information. It is amazing and wonderful to visit your site.Thanks for sharing this information, this is useful to me…

Best PCB training Institute in kanchipuram

riya said...


This Blog is very Nice and very useful to us...


CEH Training Institute in Chennai
| CEH Course in velachery
| CEH Training Institute in Keelkattalai
| CEH Course in Perungudi

riya said...


This Blog is very Nice and very useful to us...


CEH Training Institute in Chennai
| CEH Course in velachery
| CEH Training Institute in Keelkattalai
| CEH Course in Perungudi

mano karan said...

Thanks for giving nice information from your blog...It's really an amazing post... Best Advanced MATLAB Course in Kanchipuram|

Neil said...

Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated one, keep blogging… Best Advanced MATLAB Course in Chennai

mohemmad Thariq said...

Great Article… I love to read your articles because your writing style is too good, its is very very helpful for all of us and I never get bored while reading your article because, they are becomes a more and more interesting from the starting lines until the end. Thanks for sharing this valuable information to our vision. You have posted a trust worthy blog keep sharing.…
Advanced VMware training in Chennai |
Advanced VMware training in ST.Thomas Mount

PAVITHRAKUTTI said...

the blog is very useful and interesting to know the cloud computing and big data concept. thank you for sharing the blog with us.
No.1 UIPath Training Institute in Chennai

Anonymous said...

I really enjoyed while reading your article, the information you have delivered in this post was damn good. Keep sharing your post with efficient news.
Advanced Amazon Web Services Course in Kanchipuram

mohemmad Thariq said...

Great Article… I love to read your articles because your writing style is too good, its is very very helpful for all of us and I never get bored while reading your article because, they are becomes a more and more interesting from the starting lines until the end. Thanks for sharing this valuable information to our vision. You have posted a trust worthy blog keep sharing.…
Selenium Training Course in Chennai |
Selenium training Course in OMR

sindhu sree said...

This is excellent information. It is amazing and wonderful to visit your site.Thanks for
sharing this information, this is useful to me…
Best Web Design training Institute in
kanchipuram

karthik said...

Wow Very Nice Information Thanks For Sharing It. Best Adobe Photoshop Training in Kanchipuram|

karthik said...

Wow Very Nice Information Thanks For Sharing It. Best Adobe Photoshop Training in Kanchipuram|

DHANYASREE said...

very nice blogs!!! I have to learning for lot of information for this sites...Sharing for wonderful information. Thanks for sharing this valuable

information to our vision. You have posted a trust worthy blog keep sharing.
Best AWS Training institute in kanchipuram







DHANYASREE said...

very nice blogs!!! I have to learning for lot of information for this sites...Sharing for wonderful information. Thanks for sharing this valuable

information to our vision. You have posted a trust worthy blog keep sharing.
Best AWS Training institute in kanchipuram








Unknown said...

I found some useful information in your blog, it was awesome to read, thanks for sharing this great content to my vision, keep sharing..
Advanced Web Designing and Development Training in Chennai

cloudshinepro.com said...

Nice blog. Boost your career graph, gain industry recognition, and extend the value of yourself with Oracle Cloud SCM Training by cloudshinepro.com. Visit us on Oracle Cloud Training In Bangalore

advikshan said...

Thank u for sharing such nice information.!! Total recall is also good one.!! PMP Ceritification in Chennai|

advikshan said...

Thank u for sharing such nice information.!! Total recall is also good one.!! PMP Ceritification in Chennai|

advikshan said...

Thank u for sharing such nice information.!! Total recall is also good one.!! PMP Ceritification in Chennai|

karthik said...

Nice Blog...looking amazing...thank you so much for sharing such a wonderful blog...keep sharing... Best CCNA Certification In Chennai|

karthik said...

Nice Blog...looking amazing...thank you so much for sharing such a wonderful blog...keep sharing... Best CCNA Certification In Chennai|

karthik said...

very useful really good information thanks for posting such a good information it will hepls the people a lot keep it up , Regards, Best PMP Certification In Chennai|

karthik said...

very useful really good information thanks for posting such a good information it will hepls the people a lot keep it up , Regards, Best PMP Certification In Chennai|

Malar said...

Wow it is really wonderful and awesome thus it is very much useful for me to understand many concepts and helped me a lot. it is really explainable very well and i got more information from your blog.and once again thanks for sharing.….. Best ISTQB Certification In Chennai|

Neil said...

very nice post what a fantastic information you sharing. Keep sharing your post regularly.. Best CISM Certification in Chennai |

jeffery said...

Nice blog, here I had an opportunity to learn something new in my field. I have an expectation about your future post so please keep updates.. Best PCB design Training center in chennai|

jeffery said...

Nice blog, here I had an opportunity to learn something new in my field. I have an expectation about your future post so please keep updates.. Best PCB design Training center in chennai|

Malar said...

We are really grateful for your blog post. You will find a lot of approaches after visiting your post. Great work. Best PMI Certifications in Chennai |

Malar said...

We are really grateful for your blog post. You will find a lot of approaches after visiting your post. Great work. Best PMI Certifications in Chennai |

bharathidasan said...

Thanks for another great post. The place else may anyone get that type of information in such a perfect way of writing? I’ve a presentation next week, and I’m at the look for such information. Best CCNA Training Institute in Chennai

Best Data Science Courses In Bangalore said...

Wonderful blog post. This is absolute magic from you! I have never seen a more wonderful post than this one. You've really made my day today with this. I hope you keep this up!
Best Data Science Courses in Bangalore

DataScience Specialist said...

It has fully emerged to crown Singapore's southern shores and undoubtedly placed her on the global map of residential landmarks. I still scored the more points than I ever have in a season for GS. I think you would be hard pressed to find somebody with the same consistency I have had over the years so I am happy with that.
Data Science Course in Bangalore

Radley Co Tad said...

Great Article
big data projects for cse final year students


Java Training in Chennai



Final Year Projects for CSE



Java Training in Chennai

radhika said...

Amazing Post. The way of writing is very unique. Your write-up is extra-ordinary. Thanks for Sharing.
AWS training in Chennai

AWS Online Training in Chennai

AWS training in Bangalore

AWS training in Hyderabad

AWS training in Coimbatore

AWS training

karlie said...

It is really a great and useful piece of information. I am glad that you shared this helpful info with us. Please keep us up to date like this. Thank you for sharing. Azure Training institute in Chennai and Velachery |

Natasha said...

Amazing write up. You have delivered useful information. Thanks for posting and keep blogging. PCB Design Training Center in Chenna |

Usadev said...

Excellent blog with useful concept. Really I feel very happy to see this informative blog, Thanks for sharing such a nice blog.. Tally Training Institute in Chennai|

Benjamin jan said...

Wow...Excellent informative blog, really helpful. Thank you. Final Year Projects For Phd in Chennai |

Benjamin jan said...

Wow...Excellent informative blog, really helpful. Thank you. Final Year Projects For Phd in Chennai |

jeffery said...

Excellant post!!!. The strategy you have posted on this technology helped me to get into the next level and had lot of information in it. Final year projects For CS in Chennai |

jeffery said...

Excellant post!!!. The strategy you have posted on this technology helped me to get into the next level and had lot of information in it. Final year projects For CS in Chennai |

franklin fie said...

I found some useful information in your blog, it was awesome to read, thanks for sharing this great content to my vision, keep sharing.. Final year projects For EEE in Chennai |

franklin fie said...

I found some useful information in your blog, it was awesome to read, thanks for sharing this great content to my vision, keep sharing.. Final year projects For EEE in Chennai |

cloudshinepro.com said...

I am happy to find this post very useful for me, as it contains a lot of information. I always prefer to read the quality content and this thing I found in your post. Thanks for sharing. Oracle Manufacturing Cloud training in bangalore

karlie said...

Thank you so much for sharing this worth able content with us. The concept taken here will be useful for my future programs and i will surely implement them in my study. Keep blogging article like this. AWS Certification Center in Chennai |

karlie said...

Thank you so much for sharing this worth able content with us. The concept taken here will be useful for my future programs and i will surely implement them in my study. Keep blogging article like this. AWS Certification Center in Chennai |

kazanow ski said...

Your blog was so informative, Really I thanks a lot for sharing such a awesome blog. Tally Erp9 Training Center in Chennai |

Suryaprakash said...

Nice blog, I clearly understood what you are saying to this blog, And want to know more about this. keep sharing.
principles of devops
applications of java programming
campaign optimization
web designing career
seo interview questions for freshers

akalya said...


It is very beneficial information for me, I am really impressed. This is a very nice article and continues sharing with us…
MVC Training in Chennai
Inplant Training in Chennai
Soft Skills Training in Chennai
JMeter Training in Chennai
Appium Training in Chennai

chandhran said...

It is a very informative blog, Thanks for taking the time to share the good article.
what is a thread in java
what are control statements
substring in java
primitive and non primitive
encapsulation in java
angularjs interview questions for experienced

احمد said...

انجام پروژه متلب

احمد said...


سئو چیست؟ راهنمای گام به گام سئو برای مبتدیان

arshiya said...

I got more useful information from this thanks for sharing this blog.
why seo is important for your business
how to learn pronunciation of english words
advantages and disadvantages of html
selenium automation
salesforce interview questions and answers
salesforce testing interview questions
blue prism interview questions and answers

Huongkv said...

Mua vé máy bay tại Aivivu, tham khảo

ve may bay di my gia re

săn vé máy bay giá rẻ tết 2021

vé máy bay từ Hà nội đi San Francisco

vé máy bay đi Pháp khứ hồi

vé máy bay từ việt nam sang anh

ve may bay di Los Angeles

combo đi đà nẵng

combo nha trang 2021

visa trung quốc 30 ngày

cách ly khách sạn trọn gói

maurya said...

Your post is really good. It is really helpful for me to improve my knowledge in the right way..
I got more useful information from this thanks for share this blog
scope of automation testing
scope of data science
how to improve english
common grammar mistakes
nodejs interview questions
pega interview questions

Ram said...

Nice post. Nowadays CRM is vital for all kind of bussiness.

freya maya said...

Crystal online pharmacy is a trusted online drug store with a wide range of products to suit the needs of our clients. Buy research chemicals online Crystal Pharmacy do strive to offer the best service and ship products world wide. All the products listed on our website are Ava in stock. Expect your order to be processed Immediately when you send us your request. We deal with varieties of drugs for our customers satisfaction. We cross barriers with our products and struggle hard to meet human satisfaction. When shopping with us, Be safe and secured and you will realize how swift we are with our services.

Cognex Technology said...
This comment has been removed by the author.
Deva said...

Very nice article thanks for it. I always admire and search for such blogs. Keep updating...
real time example of multithreading in java
decision making statements in java
string methods in java
difference between primitive and non primitive
software testing interview questions and answers pdf
angularjs interview questions for experienced

Cognex Technology said...

Cognex offers AWS training in Chennai using classroom and AWS Online Training globally.
by cognex is the best aws training in chennai
(click here)

sr said...

국내 최고 스포츠 토토, 바카라, 우리카지노, 바이너리 옵션 등 검증완료된 메이져 온라인게임 사이트 추천해 드립니다. 공식인증업체, 먹튀 검증 완료된 오라인 사이트만 한 곳에 모아 추천해 드립니다 - 카지노 사이트 - 바카라 사이트 - 안전 놀이터 - 사설 토토 - 카지노 솔루션.

온라인 카지노, 바카라, 스포츠 토토, 바이너리 옵션 등 온라인 게임의 최신 정보를 제공해 드립니다.

탑 카지노 게임즈에서는 이용자 분들의 안전한 이용을 약속드리며 100% 신뢰할 수 있고 엄선된 바카라, 스포츠 토토, 온라인 카지노, 바이너리 옵션 게임 사이트 만을 추천해 드립니다.

Unknown said...

The content is a very informative and detailed topic explanation. If anyone needs millions of leads and business Databases, Email lookup, Phone Numbers,s and pro tips, LeadandBiz dot com is providing those services free.

thomasjack said...

Amazing product thanks for sharing with us It is very informative. If you need any type of boxes you can visit the link.
Cardboard packaging sleeves
box packaging

360DigiTMG-Pune said...

The information you have posted is very useful. The sites you have referred was good. Thanks for sharing.
best data science course in pune

Serina johson said...

I appreciate your post thanks for sharing the information.
Hair Extension Boxes wholesale
Handover Boxes USA

Mayank Jain said...

I came to this blog and it helped me to add few new points to my knowledge. Actually, I am trying to learn new thing wherever I find. Impressive written blog and valuable information shared here. Yesterday when I was scrolling my feed, i come to know about the comprehensive crm software

Mayank Jain said...

Share great information about your blog , Blog really helpful for us . We read your blog , share most useful information in blog . Thanks for share your blog here .
Benefits of CRM
school management software

sadlarjabien said...

Las Vegas Hotels - MapYRO
Find the best and newest 화성 출장마사지 hotels in 광주광역 출장샵 Las Vegas. Las Vegas Strip. Las 영주 출장샵 Vegas. 1.8,842 feet from McCarran International 파주 출장마사지 Airport. 서산 출장샵

hallseybabers said...

Whether you’re rollin’ at Roulette or capturing dice at Craps, you’ve received fun to win. Take the home at your luckiest Poker variant, Blackjack or Pai Gow desk. Exciting, fast-paced motion is on the desk in this well-liked on line casino dice game. The participant or “shooter” rolls the 먹튀검증 abc-1111 dice and everybody bets on the result result} of the roll.

Anonymous said...

Besides that, Red 카지노 사이트 Dog additionally has quantity of} energetic promotions proper now. You can opt-in for a brand new} recreation bonus, which supplies you one hundred ten free spins on a preselected recreation. There also is a 24/7 bonus with 120%, 135%, and 160% on your deposits of $30, $75, and $150. However, a good library is not solely in regards to the variety of games but additionally the types of games offered and the variability inside these categories. We really appreciated the underwater theme offered by this Curacao-licensed on line casino.

«Oldest ‹Older   401 – 478 of 478   Newer› Newest»

Post a Comment

Twitter Delicious Facebook Digg Stumbleupon Favorites More

 
Design by Free WordPress Themes | Bloggerized by CRM Info - Premium CRM | Open Source Softwares